I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level. I can't allow for my name and brand to be associated with a company that could let this happen. Whether an oblivious oversight or not, it's truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. He wrote: "Over the past months I was genuinely excited about launching my upcoming line and collaboration with Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I've decided at this time our partnership needs to end. The following day, on both Instagram and Twitter, rapper and producer G-Eazy wrote a length response to working with H&M in the past and how he felt about the advertisement. i’m deeply offended and will not be working with anymore…" In a tweet, he wrote, "woke up this morning shocked and embarrassed by this photo. On January 8th, singer and recording artist The Weeknd announced that he no long be working with H&M. That day, Twitter published a Moments page regarding the controversy. I’m certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity (donations under these circumstances are the corporate version #SomeOfMyBestFriendsAre move if there ever was one) all this tells me about is that the seats in the boardroom lack something…wanna take a guess?" The post (shown below, right) received more than 14,000 likes in Many celebrities fired back at H&M over the controversial statement on the hoodie. On the hoodie it stated ¨Coolest Monkey in the Jungle. The following day, musician and recording artist Questlove posted the add on Instagram with the caption "I’m sure the apologies are a coming. In January of 2018, H&M faced an enormous amount of backlash over a controversial statement on a hoodie worn by an African American child. Blow tweeted the ad with the caption have you lost your damned minds?!?!?!" The post (shown below, center) received more than 5,100 retweets and 9,900 likes in 24 hours. That night, New York Times columnist Charles M.
![h and m ad coolest monkey h and m ad coolest monkey](https://i.ytimg.com/vi/_F90UTHRKwE/maxresdefault.jpg)
What the hell is this?" The post (shown below, left) received more than 280 retweets and 560 likes in less than 24 hours.
![h and m ad coolest monkey h and m ad coolest monkey](https://i.ytimg.com/vi/3L8kvpbagss/maxresdefault.jpg)
Twitter user tweeted, "Yo you need to explain yourself.
![h and m ad coolest monkey h and m ad coolest monkey](https://i.ytimg.com/vi/bRTrJFr9A9c/maxresdefault.jpg)
Following this tweet, more people online began posting outrage to the advertisement.